Toyota Socio Cultural Bus310 Essay Example | Topics and Well Written Essays - 500 words

Toyota Socio Cultural Bus310 - Essay Example According to Kennedy (2003), one of the main factors that affect sales of Toyota Motor Company’s brands is socio-cultural factors as the document discusses. Every regional cluster differs in trends, size and customer preferences. The document compares the ASEAN and American clusters. The ASEAN cluster is the cluster that the Japanese automakers have dominated more than other clusters in the world. The Toyota Motor Company makes most of the sales in this cluster than any other part of the world. On the other hand, the American cluster is another consumer of the products of Toyota motor company (Liker & Meier, 2006). However, the rate of consumption is lower as compared to that of the ASEAN cluster. Socio-cultural factors are the leading cause of this notable difference between these two clusters. The socio-cultural factors affect the customer preferences of these two clusters. The aspect has hence caused the Toyota Motor Company to make use of a region-centric approach in the delivery of its products. The region-centric approach entails offering products to regions or clusters with respect to the culture and economies of the respective cluster. The ASEAN cluster, therefore, receives different products from the American cluster. The availability of local brands in the American cluster such as Ford is one of the social factors that affect the consumption of Toyota brands in America. Toyota model being an Asian product has consequently received much support in the ASEAN cluster which is an Asian based cluster. The aspect, therefore, clearly indicates that the brands consumers tend to lean more on the products that are of their own which is based on socio-cultural aspect (Liker & Meier, 2007). The Toyota Motor Company, however, has greatly achieved in making its sales despite variation in factors that tend to define the rate of their product’s consumption. The region-centric approach is one of the major approaches that are attributed to the company’s